{"id":2355,"date":"2025-10-14T13:37:32","date_gmt":"2025-10-14T13:37:32","guid":{"rendered":"https:\/\/floatbooks.com\/?p=2355"},"modified":"2025-10-16T07:37:30","modified_gmt":"2025-10-16T07:37:30","slug":"%d8%a7%d8%aa%d8%ae%d8%a7%d8%b0-%d8%a7%d9%84%d9%82%d8%b1%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d8%a7%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/floatbooks.com\/en\/%d8%a7%d8%aa%d8%ae%d8%a7%d8%b0-%d8%a7%d9%84%d9%82%d8%b1%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d8%a7%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9\/","title":{"rendered":"\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629"},"content":{"rendered":"

\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (Strategic Financial Decision Making) \u0641\u064a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u0645\u0646\u064a\u0629 \ud83d\udcb0\ud83d\udee1\ufe0f<\/h2>\n\n\n\n
\n\n\n\n

\u0627\u0644\u0645\u0642\u062f\u0645\u0629: \u062f\u0648\u0631 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/h3>\n\n\n\n

\u0641\u064a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u0645\u0646\u064a\u0629\u060c \u064a\u064f\u0639\u062f \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong> \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u062a\u0631\u062c\u0645 \u0628\u0647\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0625\u0644\u0649 \u062e\u0637\u0637 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0646\u0645\u0648. \u0647\u0630\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u062d\u0627\u0633\u0645\u0629 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0627 \u062a\u062d\u0642\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u0633\u062a\u062b\u0645\u0631\u0647\u0627 \u0648\u062a\u062f\u064a\u0631 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u0635\u0627\u062d\u0628\u0629 \u0644\u0647\u0627 \u0628\u0630\u0643\u0627\u0621. \u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 (\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u062f\u062e\u0644\u060c \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0639\u0645\u0648\u0645\u064a\u0629) \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u0631\u062c\u0629 \u0645\u0646 \u0646\u0638\u0627\u0645 \u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a (ERP)<\/strong>.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n

I. \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h2>\n\n\n\n

\u062a\u062a\u0631\u0643\u0632 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u0645\u0646\u064a\u0629 \u0641\u064a \u062b\u0644\u0627\u062b\u0629 \u0645\u062c\u0627\u0644\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n\n\n\n

1. \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (Investment Decisions – CAPEX) \ud83c\udfd7\ufe0f<\/h3>\n\n\n\n

\u062a\u062a\u0639\u0644\u0642 \u0647\u0630\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0628\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644.<\/p>\n\n\n\n

    \n
  • \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 (Technology Investment):<\/strong>\n
      \n
    • \u0627\u0644\u0642\u0631\u0627\u0631:<\/strong> \u0647\u0644 \u064a\u062c\u0628 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 (WFM)<\/strong> \u062c\u062f\u064a\u062f\u060c \u0623\u0648 \u062f\u0645\u062c \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a (AI\/Video Analytics)\u061f<\/li>\n\n\n\n
    • \u0627\u0644\u062a\u062d\u0644\u064a\u0644:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0627\u0644\u0635\u0627\u0641\u064a\u0629 (Net Present Value – NPV)<\/strong> \u0623\u0648 \u0645\u0639\u062f\u0644 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u062f\u0627\u062e\u0644\u064a (Internal Rate of Return – IRR)<\/strong>. \u064a\u062c\u0628 \u062a\u0642\u064a\u064a\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0641\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 (\u062e\u0641\u0636 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a)<\/strong> \u0623\u0648 \u0632\u064a\u0627\u062f\u0629 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 (Value Add)<\/strong> \u064a\u0628\u0631\u0631 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 (CAPEX) \u0644\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/li>\n\n\n\n
    • \u0645\u062b\u0627\u0644:<\/strong> \u0642\u0631\u0627\u0631 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0627\u0644\u062d\u0631\u0627\u0633 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0628\u0646\u0638\u0627\u0645 \u0645\u0631\u0627\u0642\u0628\u0629 \u0639\u0646 \u0628\u0639\u062f: \u062d\u0633\u0627\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u062a\u0648\u0641\u064a\u0631 \u062a\u0643\u0644\u0641\u0629 \u0631\u0648\u0627\u062a\u0628 24\/7.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0648\u0633\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a (Geographical Expansion):<\/strong>\n
        \n
      • \u0627\u0644\u0642\u0631\u0627\u0631:<\/strong> \u0647\u0644 \u064a\u062c\u0628 \u062f\u062e\u0648\u0644 \u0633\u0648\u0642 \u0625\u0642\u0644\u064a\u0645\u064a \u062c\u062f\u064a\u062f\u061f<\/li>\n\n\n\n
      • \u0627\u0644\u062a\u062d\u0644\u064a\u0644:<\/strong> \u062a\u0642\u064a\u064a\u0645 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u0648\u0633\u0639<\/strong> (\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u060c \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0623\u0633\u064a\u0633) \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629<\/strong> (\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0639\u0642\u0648\u062f \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u062a\u0648\u0642\u0639).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

        2. \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0645\u0648\u064a\u0644 (Financing Decisions – Capital Structure) \ud83c\udfe6<\/h3>\n\n\n\n

        \u062a\u062a\u0639\u0644\u0642 \u0647\u0630\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0628\u0643\u064a\u0641\u064a\u0629 \u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0623\u0635\u0648\u0644\u0647\u0627 \u0648\u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 (\u0645\u0632\u064a\u062c \u0627\u0644\u062f\u064a\u0646 \u0648\u062d\u0642\u0648\u0642 \u0627\u0644\u0645\u0644\u0643\u064a\u0629).<\/p>\n\n\n\n

          \n
        • \u0627\u062e\u062a\u064a\u0627\u0631 \u0647\u064a\u0643\u0644 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0623\u0645\u062b\u0644 (Optimal Capital Structure):<\/strong>\n
            \n
          • \u0627\u0644\u0642\u0631\u0627\u0631:<\/strong> \u0647\u0644 \u064a\u062c\u0628 \u062a\u0645\u0648\u064a\u0644 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0643\u0628\u064a\u0631 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0627\u0642\u062a\u0631\u0627\u0636 (Debt)<\/strong> (\u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0639\u0628\u0621 \u0627\u0644\u0641\u0627\u0626\u062f\u0629) \u0623\u0648 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0632\u064a\u0627\u062f\u0629 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 (Equity)<\/strong> (\u0645\u0645\u0627 \u064a\u062e\u0641\u0641 \u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646)\u061f<\/li>\n\n\n\n
          • \u0627\u0644\u062a\u062d\u0644\u064a\u0644:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0627\u0641\u0639\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 (Leverage Ratios)<\/strong> \u0645\u062b\u0644 \u0646\u0633\u0628\u0629 \u0627\u0644\u062f\u064a\u0646 \u0625\u0644\u0649 \u062d\u0642\u0648\u0642 \u0627\u0644\u0645\u0644\u0643\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0647\u062f\u0641 \u0627\u0644\u0642\u0631\u0627\u0631 \u0625\u0644\u0649 \u062a\u0642\u0644\u064a\u0644 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0631\u062c\u062d \u0644\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 (WACC)<\/strong> \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0641\u0627\u0621 \u0628\u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0627\u0644\u062f\u064a\u0648\u0646.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u062f\u0641\u0642 \u0627\u0644\u0646\u0642\u062f\u064a \u0648\u0627\u0644\u0633\u064a\u0648\u0644\u0629 (Cash Flow and Liquidity Management):<\/strong>\n
              \n
            • \u0627\u0644\u0642\u0631\u0627\u0631:<\/strong> \u0643\u0645\u064a\u0629 \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0627 \u0643\u0627\u062d\u062a\u064a\u0627\u0637\u064a \u0644\u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0623\u062c\u0644 (\u0623\u0647\u0645\u0647\u0627 \u0627\u0644\u0631\u0648\u0627\u062a\u0628)\u061f<\/li>\n\n\n\n
            • \u0627\u0644\u062a\u062d\u0644\u064a\u0644:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0633\u064a\u0648\u0644\u0629 (\u0645\u062b\u0644 \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u062f\u0627\u0648\u0644<\/strong>). \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0627\u0644\u0631\u0648\u0627\u062a\u0628 \u062a\u0645\u062b\u0644 \u0627\u0644\u062a\u0632\u0627\u0645\u064b\u0627 \u0646\u0642\u062f\u064a\u064b\u0627 \u0636\u062e\u0645\u064b\u0627\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0633\u064a\u0648\u0644\u0629 \u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u062d\u0645\u0627\u064a\u0629 \u0645\u0646 \u0627\u0644\u062a\u0623\u062e\u064a\u0631 \u0641\u064a \u062a\u062d\u0635\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u062d\u0642\u0627\u062a.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

              3. \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0623\u0631\u0628\u0627\u062d (Dividend Decisions) \ud83d\udcb8<\/h3>\n\n\n\n

              \u062a\u062a\u0639\u0644\u0642 \u0628\u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0635\u0627\u0641\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 (\u0628\u064a\u0646 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0648 \u062a\u0648\u0632\u064a\u0639\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u064a\u0646).<\/p>\n\n\n\n

                \n
              • \u0627\u0644\u0642\u0631\u0627\u0631:<\/strong> \u0645\u0627 \u0647\u064a \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0635\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647\u0627<\/strong> \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 (\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0646\u0645\u0648 \u0623\u0648 \u0634\u0631\u0627\u0621 \u0623\u0635\u0648\u0644 \u062c\u062f\u064a\u062f\u0629) \u0648\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u0648\u0632\u064a\u0639\u0647\u0627 \u0643\u0623\u0631\u0628\u0627\u062d<\/strong> \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u064a\u0646\u061f<\/li>\n\n\n\n
              • \u0627\u0644\u062a\u062d\u0644\u064a\u0644:<\/strong> \u064a\u0639\u062a\u0645\u062f \u0627\u0644\u0642\u0631\u0627\u0631 \u0639\u0644\u0649 \u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648<\/strong> \u0627\u0644\u0645\u062a\u0627\u062d\u0629. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u062f\u064a\u0647\u0627 \u0645\u0634\u0627\u0631\u064a\u0639 \u062a\u0648\u0633\u0639 \u0630\u0627\u062a NPV \u0645\u0648\u062c\u0628\u060c \u0641\u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u062a\u0642\u0644\u064a\u0644 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0639\u0648\u0627\u0626\u062f \u0623\u0639\u0644\u0649 \u0644\u0644\u0645\u0633\u0627\u0647\u0645\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/li>\n<\/ul>\n\n\n\n
                \n\n\n\n

                II. \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u062f\u0639\u0645 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/h2>\n\n\n\n

                \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629:<\/p>\n\n\n\n

                1. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0627\u0644\u0635\u0627\u0641\u064a\u0629 (Net Present Value – NPV)<\/h3>\n\n\n\n

                \u062a\u064f\u0639\u062f \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u062c\u0645\u064a\u0639 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (CAPEX). \u062a\u062d\u0633\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0645\u0637\u0631\u0648\u062d\u0627\u064b \u0645\u0646\u0647\u0627 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u0648\u0644\u064a\u0629.<\/p>\n\n\n\n

                NPV=t=1\u2211n\u200b(1+r)tCFt\u200b\u200b\u2212C0\u200b<\/p>\n\n\n\n

                  \n
                • \u062d\u064a\u062b CFt\u200b \u0647\u064a \u0627\u0644\u062a\u062f\u0641\u0642 \u0627\u0644\u0646\u0642\u062f\u064a \u0641\u064a \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 t\u060c \u0648r \u0647\u0648 \u0645\u0639\u062f\u0644 \u0627\u0644\u062e\u0635\u0645\u060c \u0648C0\u200b \u0647\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u0648\u0644\u064a\u0629.<\/li>\n\n\n\n
                • \u0627\u0644\u0642\u0627\u0639\u062f\u0629:<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646\u062a NPV > 0<\/strong>\u060c \u064a\u062c\u0628 \u0642\u0628\u0648\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/li>\n<\/ul>\n\n\n\n

                  2. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062d\u0633\u0627\u0633\u064a\u0629 (Sensitivity Analysis)<\/h3>\n\n\n\n

                  \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0642\u0637\u0627\u0639 \u0627\u0644\u062d\u0631\u0627\u0633\u0629 \u064a\u062a\u0633\u0645 \u0628\u0627\u0644\u062a\u0642\u0644\u0628 (\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0648\u0642\u0648\u062f\u060c \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0644\u0644\u0623\u062c\u0648\u0631)\u060c \u064a\u062c\u0628 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062f\u0649 \u062a\u0623\u062b\u0631 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629.<\/p>\n\n\n\n

                    \n
                  • \u0627\u0644\u062a\u0637\u0628\u064a\u0642:<\/strong> \u062a\u0642\u064a\u064a\u0645 NPV \u0644\u0645\u0634\u0631\u0648\u0639 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0641\u064a \u062b\u0644\u0627\u062b\u0629 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a: (1) \u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u062a\u0641\u0627\u0624\u0644\u064a (\u0646\u0645\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a 15%)\u060c (2) \u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0623\u0633\u0627\u0633\u064a (\u0646\u0645\u0648 8%)\u060c (3) \u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u062a\u0634\u0627\u0624\u0645\u064a (\u0627\u0631\u062a\u0641\u0627\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u062c\u0648\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 20%).<\/li>\n<\/ul>\n\n\n\n

                    3. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0627\u0641\u0639\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 (Leverage Analysis)<\/h3>\n\n\n\n

                    \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062d\u062f\u064a\u062f \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0628\u0627\u062d.<\/p>\n\n\n\n

                      \n
                    • \u0627\u0644\u0631\u0627\u0641\u0639\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 (Operating Leverage):<\/strong> \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u063a\u064a\u0631 \u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629. \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0631\u0627\u0633\u0629 \u0644\u062f\u064a\u0647\u0627 \u0631\u0627\u0641\u0639\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0628\u0633\u0628\u0628 \u0627\u0631\u062a\u0641\u0627\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 (\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629\u060c \u0625\u064a\u062c\u0627\u0631 \u0627\u0644\u0645\u0642\u0631) \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629.<\/li>\n<\/ul>\n\n\n\n
                      \n\n\n\n

                      III. \u0631\u0628\u0637 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0628\u0627\u0644\u062a\u0634\u063a\u064a\u0644 (Integration with Operations)<\/h2>\n\n\n\n

                      \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062d\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u0645\u0646\u064a\u0629 \u064a\u062a\u0637\u0644\u0628 \u0631\u0628\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 (\u0645\u0646 WFM<\/strong> \u0648 IMS<\/strong>).<\/p>\n\n\n\n

                      1. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0644\u0643\u0644 \u0645\u0634\u0631\u0648\u0639 (Project Profitability)<\/strong><\/h3>\n\n\n\n
                        \n
                      • \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0648\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0648\u062c\u0647\u0629 \u0646\u062d\u0648 \u062a\u062d\u0633\u064a\u0646 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0641\u064a \u0627\u0644\u0639\u0642\u0648\u062f \u0630\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0636\u0639\u064a\u0641<\/strong> (Low-Margin Contracts) \u0648\u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0641\u064a \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a \u0644\u0643\u0644 \u0645\u0634\u0631\u0648\u0639.<\/li>\n\n\n\n
                      • \u0645\u062b\u0627\u0644:<\/strong> \u0625\u0630\u0627 \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0623\u0646 \u0645\u0634\u0631\u0648\u0639\u064b\u0627 \u0645\u0639\u064a\u0646\u064b\u0627 \u064a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0628\u0634\u0643\u0644 \u0645\u0641\u0631\u0637\u060c \u0641\u0625\u0646 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0647\u0648 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0641\u0648\u0631\u064a<\/strong> \u0641\u064a \u0646\u0638\u0627\u0645 \u062c\u062f\u0648\u0644\u0629 \u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0623\u0631\u0628\u0627\u062d.<\/li>\n<\/ul>\n\n\n\n

                        2. \u0625\u062f\u0627\u0631\u0629 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0633\u064a\u0648\u0644\u0629 (Liquidity Risk Management)<\/h3>\n\n\n\n
                          \n
                        • \u0627\u0644\u0631\u0628\u0637 \u0628\u0640 DSO:<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645 \u0631\u0628\u0637 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0628\u0640 \u0623\u064a\u0627\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u064f\u0639\u0644\u0642\u0629 (DSO)<\/strong>. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a DSO \u0639\u0627\u0644\u064a\u0629\u060c \u0641\u0647\u0630\u0627 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0633\u062a\u0648\u0627\u062c\u0647 \u0641\u062c\u0648\u0627\u062a \u0646\u0642\u062f\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u062a\u0644\u0632\u0645 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u062d\u062a\u064a\u0627\u0637\u064a \u0646\u0642\u062f\u064a \u0623\u0643\u0628\u0631 \u0623\u0648 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u062e\u0637\u0648\u0637 \u0627\u0626\u062a\u0645\u0627\u0646 \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0623\u062c\u0644 \u0623\u0643\u062b\u0631 \u0645\u0631\u0648\u0646\u0629.<\/li>\n<\/ul>\n\n\n\n
                          \n\n\n\n

                          IV. \u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n\n\n\n

                          \u0625\u0646 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u0645\u0646\u064a\u0629 \u064a\u062a\u0637\u0644\u0628 \u0646\u0647\u062c\u064b\u0627 \u062a\u062d\u0644\u064a\u0644\u064a\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 (NPV\u060c IRR) \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062d\u0633\u0627\u0633\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u064f\u0648\u062c\u0647 \u0647\u0630\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u062f\u0627\u0626\u0645\u064b\u0627 \u0646\u062d\u0648 \u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a (\u062e\u0641\u0636 \u0627\u0644\u0623\u062c\u0648\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629)\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0633\u064a\u0648\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0646\u0645\u0648\u064b\u0627 \u0645\u0633\u062a\u062f\u0627\u0645\u064b\u0627 \u0648\u0645\u064f\u0639\u0632\u0632\u064b\u0627 \u0644\u0644\u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0633\u0627\u0647\u0645\u064a\u0646.<\/p>","protected":false},"excerpt":{"rendered":"

                          \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (Strategic Financial Decision Making) \u0641\u064a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u0645\u0646\u064a\u0629 \ud83d\udcb0\ud83d\udee1\ufe0f \u0627\u0644\u0645\u0642\u062f\u0645\u0629: \u062f\u0648\u0631 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u0645\u0646\u064a\u0629\u060c \u064a\u064f\u0639\u062f \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u062a\u0631\u062c\u0645 \u0628\u0647\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0625\u0644\u0649 \u062e\u0637\u0637 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0646\u0645\u0648. \u0647\u0630\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u062d\u0627\u0633\u0645\u0629 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0627 \u062a\u062d\u0642\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u0633\u062a\u062b\u0645\u0631\u0647\u0627 \u0648\u062a\u062f\u064a\u0631 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u0635\u0627\u062d\u0628\u0629 […]<\/p>\n","protected":false},"author":1,"featured_media":2847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[251,250,249],"class_list":["post-2355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting-financial-control","tag-financial-decisions","tag-250","tag-249"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/floatbooks.com\/en\/wp-json\/wp\/v2\/posts\/2355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/floatbooks.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/floatbooks.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/floatbooks.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/floatbooks.com\/en\/wp-json\/wp\/v2\/comments?post=2355"}],"version-history":[{"count":2,"href":"https:\/\/floatbooks.com\/en\/wp-json\/wp\/v2\/posts\/2355\/revisions"}],"predecessor-version":[{"id":2848,"href":"https:\/\/floatbooks.com\/en\/wp-json\/wp\/v2\/posts\/2355\/revisions\/2848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/floatbooks.com\/en\/wp-json\/wp\/v2\/media\/2847"}],"wp:attachment":[{"href":"https:\/\/floatbooks.com\/en\/wp-json\/wp\/v2\/media?parent=2355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/floatbooks.com\/en\/wp-json\/wp\/v2\/categories?post=2355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/floatbooks.com\/en\/wp-json\/wp\/v2\/tags?post=2355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}